I really dig this quote from the 2008 book “Here Comes Everybody,” written by Internet analyst Clay Shirky. 

“The increase in the power of both individuals and groups, outside traditional organizational structures, is unprecedented.Many institutions we rely on today will not survive this change without significant alteration and the more an institution or industry relies on information as its core product, the greater and more complete the change will be. The linking of symmetrical participation and amateur production makes this period of change remarkable. Symmetrical participation means that once people have the capacity to receive information, they have the capability to send it as well. Owing a television does not give you the ability to make TV shows, but owning a computer means that you can create as well as receive many kinds of content, from the written word through sound and images. Amateur production, the result of all this new capability, means that the category of ‘consumer’ is now a temporary behavior rather than a permanent identity.”—(Clay Shirky,Here Comes Everybody, 107-108)

People can now use the Internet to organize grassroots movements, promote DIY culture, fundraise, spread awareness, and coordinate volunteer opportunities. People do not need the help of power structures likes coporations, the government, or the church to see the changes they want to make in their lives. Contrary to popular belief, we are not all doomed to be consumer whores. Internet coordination fosters an entirely different breed of organization than traditional structures; whereas classical organizations that promote social change require large overheads and operate through inefficient bureaucracies (think the State Department, or Greenpeace), the Internet’s organizations are largely nonhierarchical, cost free, and decentralized. Yet internet group’s members are generally highly motivated; consider how much the digital “people’s encyclopedia” has flourished over the past view years due to the voluntary efforts of its readers. 

The real question is: will people actually take advantage of this newfound power at their fingertips? Are the technologies that make such organizing possible accessible enough to the average person?